Workshops

Workshop Programme
 
On Day Two (26 February) there will be eight workshops running in parallel in the morning and eight in the afternoon. In preparation for this, on Day One (25 February) there will be eight “introductory workshops” to allow participants to introduce themselves to each other. Chairs will explain the methodology adopted to facilitate the workshops of the following day.
 
The Day Two morning workshops will be for international or Hungarian NGOs, for PSBs/mainstream media professionals or for researchers; in the afternoon sessions NGOs, PSBs/mainstream media and academia representatives will join together and mingle.
 
Each workshop will host up to 25 participants.
 
Main objectives of the Workshops
 
·        To exchange experiences and best practices from all participating countries;
·        To find solutions to problems raised and to transfer them to other countries;
·        To start new partnerships and initiatives from the workshops’ working groups.
 
The results of the workshops, including video and written reports, will be made available to all participants and other interested parties via www.tuningintodiversity.eu.
 
 
Morning session (10:30 – 12:30)
 
Workshops for international NGOs
 
1.    Media and NGOs: a “touchy“ relationship
Strategies to enter into and/or improve your relationship with the media.
How media works: understanding the system. How to develop and maintain the relationship? Which information to provide to the media? How to take appropriate action towards the media, when needed?
Best practices, experiences and tips from all across Europe.
 
2.    When the media gets it “wrong”
What do we do with the links we establish with the media? How can we use media monitoring to “educate” the media in a long-term perspective? How can we react to a specific incident or to an urgent situation? How can NGOs complain against an article or a programme offending the group they represent
The discussion will cover three basic steps:
·        REACT! when the media gets it wrong
·        CONTACT! the right person within the right media
·        CORRECT! stereotypes and faults in media coverage.
 
3.    Alternative information
Journalists cannot be accused of giving unbalanced coverage on minority and immigrant issues if they do not have easy access to alternative information and views from their communities. Blogging, social networking, video sharing, wikis and other web 2.0 tools can be used by NGOs to fulfil lacking information: the new media offers a wide range of easy, cheap and effective tools.
 
Workshops for PSBs/mainstream media
 
4.    One Diversity Toolkit, several training methods
The Diversity Toolkit has been implemented for three years by many PSBs of several EU countries. The different training methods adopted to implement the Toolkit will be discussed by the participants, both trainers and trainees in the training sessions organized at national level.
 
5.    Approaching and organising diversity in public broadcasting
It is not only about diversity in the newsrooms. How can we implement an integrated approach to diversity in public broadcasting on a practical level?How diversity is “built” within public broadcasting and other mainstream media companies? Existing models and new developments.
 
6.    From minority programming to multicultural programming
From traditional models of “minority programming” to a multicultural approach to programming in broadcast media. Best practices and new developments from all across Europe.
 
Other workshops
 
7.    Minorities, diversity and the media - pursuing research for policy and advocacy 
How will the transformation of the media landscape impact minority communities as producers and consumers of media. What issues pose themselves urgently to the research community in this regard with an eye on policy and advocacy? Participants will also inquire what blind spots may exist in the availability and networking of information about new research and relevant legal and policy developments. What tools could be developed to better pool information?
  
8.    Medie strategies for NGOs in Hungary - good practices and challenges (in Hungarian)
Hungarian NGOs with media projects gather to share their experiences and compare media strategies; they will demonstrate innovative ways to target the mainstream media and local communities, and also to discuss the obstacles they face. 
 
Afternoon session (14:30 – 16:30)
 
1.    Media and NGOs: a “touchy”  relationship
The point of view of both parties. Why is it sometimes difficult for NGOs to get in touch with the media? And why mainstream media have sometimes so few links with minority and immigrant communities and their representatives?.
 
2.    When the media gets it “wrong”
Sharing responsibilities of fair and accurate coverage on diversity issues between PSBs/mainstream media and NGOs.
 
3.    Minorities in broadcast media in Central and Eastern Europe
Which experiences can be reported in Central and Eastern Europe in the last years? What is working well and what should be improved? The “Roma case”: good and bad practices from broadcast media.
 
4/5. Community connections for journalists and programme makers
How can PSBs/mainstream media create stronger and stable connections with local communities, including immigrants and ethnic minorities? How can communities become reliable sources of information for mainstream media journalists? Which tools and activities can create stable links between PSBs/mainstream media and NGOs? Which are the benefits of creating such links for PSBs and mainstream media?
This workshop will be duplicated.
 
6.    How to build a diversity database and how to use it
Starting the discussion from examples of existing diversity databases, NGOs representatives will discuss the most effective ways to build a diversity database for the media. PSBs/mainstream media professionals will discuss the best ways to use it.
 
7.    Monitoring media coverage
NGOs and researchers will join to discuss short-term and long-term perspectives of media monitoring. Why do you monitor the media? Which media is  better: local or national, liberal or conservative? Which monitoring techniques do you use? When do you conduct media monitoring: on an ongoing basis or in times of crisis?
 
8.    How to use your own media to make your voice heard (in Hungarian)
A presentation of the video campaign on Roma women , initiated by the Romedia Foundation, a Budapest-based civil organization and with the support of Duna Television (www.dunatv.hu and www.romadecade.org) will open the workshop. Based on the experiences of this campaign, experiences will be shared between NGOs on how minority NGOs can reach out to the mainstream media with alternative information.