YouTube introduces weekly talk show

Tuesday 11 January 2011 | Administrator MiM

The “Partners Project,” which started last month, is being positioned as the talk show of YouTube, featuring contributors who have drawn online audiences of millions.

Among the first guests were an aspiring actress, Justine Ezarik, who created “iJustine” to share videos about her life; and Dane Boedigheimer, who started “The Annoying Orange,” an animated series about talking fruit. The weekly series is hosted by Shira Lazar, a longtime video blogger who contributes to CBS News. The segments run for 8 to 10 minutes each. In an interview, Ms. Lazar said the celebrity quotient on YouTube was high enough to support a stand-alone series. The talk show, in a sense, gives an edge to aspiring video stars. One of the chief lessons learned so far, Ms. Lazar said, is to have a predictable schedule and a reliable format. The “Partners Project” posts a new interview each Thursday. (New York Times)

New York Times

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