Programme

Thursday 26 January

12:00 Registration

13:00 Lunch
14:00 Opening session – introduction (Patrick Vernier, MediaAnimation, Belgium)
·         Aims and objectives of the Academy (Ed Klute, Mira Media, the Netherlands)
·         Media4US2 (Giovanni Massaro, Mira Media, the Netherlands)
·          Media4ME International project (Ed Klute, Mira Media, the Netherlands)
·         Global Diaspora (Alexandra Moe, NAM Washington))
·         Short presentation of national projects + external organizations (Partners)
15:30 break
16:00 Plenary session – Migrant issues in Europe. (Patrick Vernier, MediaAnimation, Belgium)
·         Overview of migration  and  related issues in the participating countries (Anna Platanova,  IOM Brussels)
·         Common  issues between participating countries (sub groups, Giovanni Massaro)
18:00 end
19:00 Dinner
21:00 – 21:30      Management meeting (closed session)

Friday 27 January

09:00 Plenary session -  Planning of the day (Patrick Vernier, MediaAnimation, Belgium)

09:30 3 Parallel workshop sessions
1.       Organization of (inter) national photo competition(s) (1),(Marcell Lorincz, Subjective values, Hungary)
o   Examples of international photo competition: NAM and METRO International ,
o   Aims and objectives photo competition
o   National and International organization of the competition
o   Participants 8 – 25 years
o   Criteria for participation
> Series of 3 photos (examples?)
> Theme (should be general, but in line with the aims of the project)
>Format
o   Time schedule
o   National and international promotion
o   Composition of the national and international Juries
 
2.       Development of editorial policies for website (1)(Giovanni Massaro, Mira Media + Alexandra Moe, NAM Washington)
o   Presentation NAM, Alexandra Moe
o   Aims and objectives of the Media4US2 websites
o   Target groups of the national websites
o   Agreements on features of the websites made in the last management meeting
o   State of affairs in participating countries
o   Editorial policies concerning content, interactivity, blogs, columns
o   Editorial policies concerning contributors: immigrants and/or nationals
o   Website in relationship to social media like Facebook, Twitter and Linkedin
o   Links of national websites to international website via RSS feeds Widget?).
o   Possibilities for exchange between national websites
o   National cooperation with ethnic media and other multicultural websites
3.       Project Management (closed session) (1) (Ed Klute, Mira Media)
o   Contract and agreements with METRO
o   Slogan, logo
o   Commercial sponsorships + other co-funding issues
o   Follow up on outcomes of workshops Academy
o   National developments
 
11:00 break
11:20     3 Parallel workshop sessions
1.       Organization of (inter) national photo competition(s) (2), (Marcell Lorincz, Subjective values, Hungary)
o   How  to make the photo series of the participants visible on the (inter) national websites.
o   How (and how many) to select for the METRO inserts.
o   Use of national and international Media4US2 websites
o   Use of Q&R codes and Apps  to attract readers and others to the website.
o   Possible side events to the photo competition
o   Possible sponsors for the photo competitions
 
2.       Development of editorial policies for Newspaper (2),  (Giovanni Massaro, Mira Media)
o   Examples of METRO inserts (Europe4ME + other METRO examples)
o   Aims and objectives Media4US2
o   How to compose an (independent) editorial group, what is the relationship with project group
o   Relationship between editorial group en METRO
o   Lay out and photo policies
o   Character of the Newspaper: PR for European Commission? or platform with opinions of immigrants and role models on participation.
o   National content of the Newspaper
o   Target group of the Newspaper
o   “Level” of the articles
o   Who writes and edits the articles, what to do with articles written in migrant languages
o   Link Newspaper to website and social media
o   Link Newspaper to off line activities like seminars, debates, etc. 
 
3.       Project Management (closed session 2) (Ed Klute)
o   Cooperation with NAM
o   Project planning
o   Internal + external communication
o   Project development
o   Strategic (international) partnerships (IOM, ENAR, HIVOS, etc.)
o   Aims and objectives final conference in January 2013
o   Organizational issues
13:00 lunch
14:00 Plenary session (Patrick Verniers, Media Animation, Belgium)
·         Recap morning sessions ( chairs)
·         Presentation VPRO MetropolisTV – project, Giselle Micolo, VPRO TV, the Netherlands
15:30 break
16:00 3 Parallel workshop sessions
1.       The use of social media as part of the multi media approach in the Media4US2 project
o   Use of social media , Adam Gursoy, Glocal Community Voice Sweden
o   How to monitor social media communities, Christine de Vos, Mira Media, the Netherlands
Issues to be discussed:
o   Difference between Facebook pages and Facebook groups
o   How to make difference in communication in social media about Media4US2 on international, national and local level?
o   How to use Q&R codes and Apps in the project
o   Are mobile websites a necessity
Outcomes of this workshop will be important elements for the follow up workshop “Promotion of the Media4US2 project and Metro insert” on Saturday!
2.       Acquisition: how to attract commercial sponsors and advertisers on national and international level
o   Connected Customers & Connected Companies, Ayse Caliskan, MangoMinds the Netherlands
o   Ethnic marketing en campaigning strategies in USA, Kay Hsin-Lien Leventhal, NAM San Francisco
o   Advertising and page sponsoring examples of METRO Inserts, METRO-International
 
3.       Recruiting and training of young (immigrant) journalists
o   Migrant journalism training in the UK, Migrant Resource Centre London
o   Recruitment and selection procedures , Sweden
18:00 end
19:00 Dinner
21:00 – 22:00      Viewing possibilities
21:00 – 21:30      Management meeting (closed session)

 

 
Saturday 28 January 2012
09:00  Plenary session -  Planning of the day (Patrick Vernier, MediaAnimation, Belgium)
09:30     3 Parallel workshop sessions
1.       Presentation UCEE Europe: PenPals project , Patricia van Rijswijk and Mirjam Ducloo,  Clickf1, the Netherlands
2.       What are ethnic media and what can be their role in the Media4US2 project,
o   New America Media, Kay Hsin-Lien Leventhal, NAM San Francisco, USA
o   The Armenian journal ORER,  Anna,  Czech Republic
 
3.       Examples of digital platforms with news and articles with views and comments of migrant communities.
11:00 break
11:30     3 Parallel workshops on project development
1.       Promotion of the Media4US2 project and Metro insert + cooperation with other strategic partners
o   Presentation of the Radio 1812 Campaign, Rene Plaetevoet, Radio 1812, Belgium
o   Presentation of Kay Hsin-Lien Leventhal, NAM San Francisco
o   Aims and objectives of the Media4US2 promotion campaigns
o   Vital national and international activities in the project
o   Target groups: mainstream and immigrant groups
o   Spokespersons of the campaigns
o   Strategic partners on national and international level
o   Important events where project can be promoted or which can be linked to Media4US2
o   Use of social media
o   Coordination of social media approach
 
 
 
2.       Project development (based on project ideas of delegates, initial partnerships will be formed and ideas will be discussed small project groups.)
o   Examples of possible projects: Summer schools; transnational media projects like PenPals project and VPRO MetropolisTV, strategic social media training for immigrant NGO’s, etc.
o   Available EU funds: Youth in Action, Fundamental Rights and Citizenship, European Integration Funds, European Refugee Funds, Life Long Learning, and others.
 
3.       Development of international correspondents network (project proposals EU Fundamental Rights and Citizenship, deadline March 2012).
o   Mira Media made a first draft for a project proposal. In this workshop interested partners will work on further development of the project idea and will discuss the follow up steps until March. This proposal will also be the base for the follow up strategy after the end of the Media4US2 project.
13:00     Lunch
14:00     Plenary session (Patrick Vernier, MediaAnimation, Belgium)
·         Recap morning sessions
·         Conclusions
15:00     Plenary session :
·         Closure of the Academy
16:30     Shuttle bus leaving for airport/train station